About Us

In 1994, Petaluma Educational Foundation opened their first storefront, Alphabet Soup Thrift Benefit Shop.  Soup's growth and success over the years demonstrated that a second location would increase the benefit in the community and better serve the schools through the mission of Petaluma Educational Foundation.  The Foundation Grant and Scholarships programs enhance and enrich the academic experience of more than 13,000 students in Petaluma’s 38 public, charter, and not-for-profit private schools.  

To make a financial donation directly to Petaluma Educational Foundation, click here.

The second shop, known as the Home Store, was opened in 2013 and currently sells  housewares, linens, furniture, art, and books.    

The original location is now known as Soup's Clothing Boutique and sells clothing (women's, men's and kids), shoes, handbags, jewelry, accessories, children's books, and toys.

These two downtown retail spots offer shoppers a unique experience of discovering vintage treasures along with popular fashion at affordable prices.  

Shop, Donate, Volunteer  to help support the mission of PEF, allowing for the foundation to expand it’s impact at our local schools, currently serving 13,000 + students annually.